Rob Chiu’s innovative campaign for BMW showcases the unique functionality of their PHEV range of Plug-in Hybrids. Featuring a pioneering LED lighting rig and shot on anamorphic camera, the spot highlights the hidden ability to switch different modes of power - petrol and electric.

The soundtrack aims to blur the lines between the physical and the digital, combining acoustic and electronic sound sources. Pulsing woodwinds and strings shift in and out of focus against throbbing sampled percussion, with celestial synth tones highlighting key moments of transition.